NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
View ArticlePebble Gets Even Smarter, Rolls Out Interactive Notifications for Android Users
Attention Android-loving Pebble people: More nerdy smartwatch goodness is now yours.
View Article3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile...
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
View Article5 Ways to Win Back an Abandoned Shopping Cart
We're talking the online kind, of course, and the lost revenues they pose for startups.
View ArticleIs Growth Hacking the New Growth Frontier?
Word of mouth, push notifications, in-app referrals and star ratings have been some of the basic growth hacking tools over the time.
View ArticleHow Often is Too Often to Send Client Updates?
Don't be a pest but don't think a weekly "all is well" notification is all it takes.
View ArticlePush Notifications – Finally a Non Annoying way to promote your app
Let's go back to the basics and learn how push notifications can boost your app's popularity
View Article3 Ways to Put More Nudge Into Your Push Notifications
Push notifications are influential drivers to maximizing mobile presence.
View Article5 Steps to Bring Users Back to Your App
Smartphone users have short attention spans, but with the right reminders in the right place, they don't have to stay "gone" forever
View ArticleHow To Raise Up Your Mobile App Engagement
A sloppy, incomplete or just overall bad introductory page will definitely cripple an app's engagement.
View ArticleHow to Increase Mobile App Engagement With Push Notifications
The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
View Article6 Hacks for Writing Effective Push Notifications
Crafting push notifications that users actually want to receive is a true art form.
View ArticleStill Trying to Figure Out How to Deliver Effective Push Notifications?...
Push notification is no longer an optional marketing channel; it's rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification...
View ArticleNotifications Are Killing Your Productivity -- Here's What to Do About It
How can we assuage the fear of missing an important message while still improving control over our notification bombardment?
View ArticleTechnical Glitch: Ola App Sends False Booking Notifications To Users
On Tuesday, users complained of receiving notifications from the ride-hailing app without making any bookings; money deducted from wallet without availing ride in some cases, claimed users on Twitter
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